Clocks chime fashion notes

Floor clocks are becoming more of a fashion statement in today’s homes, thanks to new shapes, finishes, and sizes. While grandfather clocks remain a category staple, manufacturers are reaching younger consumers with these new looks. Curio makers typically target middle-

Howard Miller Cosmopolitan Grandfather Clock
Howard Miller Cosmopolitan Grandfather Clock

aged consumers. Collectors who need the cabinets tend to have stable lifestyles, own their own homes and have moderate to upper incomes, said Philip Miller of Howard Miller. To appeal to this market, the styling of many collectors cabinets leans toward traditional. Floor clock consumers, on the other hand, are hungry for more fashion and diversity and more lifestyle designs, said Miller. That has been where the growth is, he said. For the Ridgeway line, accent clocks are doing well. Included are clocks featuring mixed media, hand-decorated finishes, and novel shaping such as a lamppost clock. In the different regions of the country, you have oak and cherry.

The Cosmopolitan floor clock from Howard Miller has a radial shape inspired by contemporary European designs. Hardwoods and veneers feature a Merlot Cherry finish, accented with metal in a brushed nickel finish. The bonnet crown can be removed for a flat top.

These new styles accent today’s homes where a traditional floor clock may not fit. This style rings a chime fashion note.